Your One-On-One ZOOM Sessions are Individualized
This fast track program presented in a individualized (one-on-one) ZOOM format, was designed in collaboration with other well-known hotel consultants - many of whom started their practices after successful careers in the hotel industry. Your individual session will be tailored to provide you with an enlightened awareness of and a real-world exposure to hospitality consulting.
You’ll quickly realize what adjustments to your skill sets you’ll need as a consultant to serve the industry you know so well. It is a total immersion in a one-on-one ZOOM atmosphere.
While this session is designed to assist hotel executives in the start-up of a new practice, it is also available for the sole practioner consulting veteran to become aware of the constant changes in the profession.
Introduction
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The profession’s history and emerging trends.
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Why there are more opportunities for a practitioner than before the pandemic
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How today’s consulting has changed from the days of dominance by the large firms.
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What to expect and prepare for in your first year of operations.
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Consulting organizations and associations.
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What consulting is “not.”
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Who hires consultants – who does not.
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Why some well known hoteliers have failed in their transition to consulting.
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Are there opportunities for the “generalist”?
Hotel consulting Start-Up Phase
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What it costs to start a practice.
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Estimating fees and operating expenses.
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Certifications and licenses required.
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The generalist.
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All about the office. Assistants, associates, associations, and partners.
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Is it a good idea to put your name on the firm?
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Insurance issues.
Consulting Practice Management
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How a practice gets traction and sets up for growth.
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Common rookie mistakes..
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Proposals, Contracts and Engagement letters. Preparing the Scope of Work & Deliverables.
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Types of fee structures.
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Retainers - why you should never leave home without them..
Marketing Your Services
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How to position yourself and put your hotel experience to use as a consultant.
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Defining your competition.
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How consultants get hired. How to reach the decision makers. Defining your network.
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Social media and website? Publish or perish.
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Becoming a speaker or panelist at conferences. The generalist verses a niche.
Client Relationships
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Why some clients may not be right for you.mistakes we've all made in the early years.
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Listen to understand rather than respond with "free advice".
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Competency issues.
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Dealing with client’s difficult employees.
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A look at how your lifestyle could change as you grow your practice and become more independent.
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Work Life balance